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Announcement:  Optima Camel View Village in the heart of Downtown Scottsdale to work with Parnian as a preferred vendor of contemporary furnishings.  See their website and other high end loft projects at www.azloftinfo.com
 
Links to Recent Articles:
Desert Paradise Article
World's Most Expensive Desk
Furniture Fit for a King
The Hottest New Business Jet - Fortune Magazine
Shopping in Style - East Valley Tribune
 
           
Links to Archived Articles Featuring Parnian Furniture1970's thru 1990's:
 
 
       
           
 
 
 

 

 

Article in Tribune April 1, 2006
Desks become 'functional art'
Buying a desk in the paperless world means style trumps function every time. “Anyone can find a boxshaped, rectangular desk,” says Ali Parnian, owner of Parnian Furniture in Scottsdale.
 
 

“But when you put something in your home you want it to reflect your lifestyle.”

Today’s desk is more than a piece of furniture passed from generation to generation.

“It’s functional art,” says Parnian, whose family has been in the furniture business since 1977. “If it’s in the den, you want to show off that desk. You want it to be the focal point and show off the work you’re doing and the level of your success.”

Clean lines, high gloss and exotic, dark woods such as ebony and Carpathian elm are the trend right now, says Parnian. It’s in complete contrast to the light maples used five years ago. Most of his customers are spending upwards of $20,000 on a desk that’s made to order.

“We couldn’t find anything to fit in this room because of the radius,” says Isabel Castro, who purchased a desk and credenza for the office in her Mesa home. “A square desk is not going to work in a round room.”

Parnian’s design team created a circular desk with walnut and mapa burl wood and two workstations (another popular trend right now). While Castro is paying her bills, her daughter can surf the Internet or check her e-mail.

“It goes so nicely with the room,” says Castro. “I love the statement it makes.”

People who don’t have a home office to showcase their desk are opting for the opposite approach — hiding it. A functional desk is put away in a corner, camouflaged to look as it it were just another cabinet.

“People are looking at desks in their kitchen,” says Tim Allison, showroom sales manager at IKEA in Tempe. “They want to download Emeril’s latest recipe while trying to make it.”

A clean work surface is another must for homeowners.

“We have a lot of desks that don’t have any drawers because you’re saving it (your work) to the server or e-mailing it,” says Allison. “We thought by now there wouldn’t be any paper, but there still is. You just don’t need as much of it.”

Resources
Parnian Furniture
16219 N. 82nd St., Scottsdale (480) 991-5166 or www.parnian.com
 

 

 

Past Parnian Events Below:

A Design Affair Postcard Invitation Front

A Design Affair Postcard Invitation Back Press Release
for "DESIGN AFFAIR"
A Design Affair Grand Opening
 

DESIGN AFFAIR

Saturday March 13, 2004 7-9:30PM

Benefiting Free Arts of Arizona

Thanks to all who attended Design Affair.  It was a great success and raised thousands of dollars for Free Arts of Arizona.

Special thanks to the Design Affair sponsors :

  • Jewelry by Gauthier
  • Red Hot Rentals
  • Flou
  • Somer Lights
  • Bang & Olufsen
  • Epic Valet
  • Matteo Zacchino
  • Simply Servers
  • Agata
  • Lamborghini of Scottsdale
  • Mahsa
  • Bakewoods Coffee
  • Creations in Cuisine Catering
  • FOX Sports Grill
  • PourMasters Bartending
  • Tutti Santi
  • For pictures taken the night of the event please click on images below to enlarge.

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    STREET OF DREAMS EVENT - ARCHIVES
     
    Event: Street of Dreams

    What is the Street of Dreams?

    The parade of palatial homes, each encompassing approximately 5,000 square feet and demanding a price tag of $1.2 to $2.5 million, is being produced by Street of Dreams Inc of Woodinville, Wash., the nation's premier producer of luxury home tours.

    Parnian Furniture Design & Mfg., Inc. is proud to sponsor the furnishings for one of these homes,  "Sudoeste Hermosa", built by L.P.C. Design & Build, which is the only home in the show that has contemporary styling. In this home you will see some of the most beautiful pieces of Parnian furniture displayed with original art in this beautifully designed home.

    Located near Happy Valley Road, the Street of Dreams is located in Troon Highlands Estates, a luxury 50-site, custom home community on the north face of the McDowell Mountains in Scottsdale. Surrounded by a mountain preserve, Troon Highlands contains 50 hillside home sites on 60 acres of land, elevations up to 3,000 feet and fabulous mountain views.

     

    The following is a preview of some items that are on display at the Street of Dreams.  Prices are subject to change.

     
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